EDGE, Real Estate CRM Solution is an enterprise technology tool that has been launched recently by Square Yards with the company has racked up more than 1,000 units in sales from the beginning of April this year. Even amidst the nationwide lockdown, Square Yards has sold handsome volumes of real estate units for some of the most reputed realty players worldwide. The EDGE solution is being provided to real estate developers as a SaaS product by Square Yards.
The Founder & CEO at Square Yards, Tanuj Shori, has already stated that the core premise behind EDGE is to enable improvements in overall sales velocity while ensuring higher productivity towards doing business. The focus remains on efficiency while helping the company build an extra source of recurring revenue which goes beyond its core business operations spanning distribution of mortgage and real estate. He also confirmed that this pioneering technology solution is already being executed by some of the biggest and most reputed real estate developers in India while expecting a minimum of 100 similar implementations within the current financial year.
EDGE easily connects the stages across the entire real estate sales lifecycle, beginning with the generation of leads and goes well beyond enabling mortgages and final deal closure. It makes use of several workflows for realty that are pre-built along with effective dashboards and a neatly white-labeled mobile application for ensuring complete control and visibility of the sales and marketing functions of a business.
The engine backed by artificial intelligence (AI) helps in forecasting the probabilities of closure/wins while leveraging premier machine-learning-based algorithms. These are used for re-assignments, lead assignments, scoring lead quality while enabling automated follow-ups, and considering various inputs. These include the demographics of customers, relationship history, and contextual data among other parameters. This also covers modules that cover full digitization of operations on the site along with applications for digital mortgages, fully integrated with income and identity verification solutions, and leading credit bureaus.